HubSpot | June 2023 - Present

Senior Product Marketing Manager

Support go-to-market strategy and product launches for HubSpot’s AI capabilities to drive product usage and generate demand. Serve as the product expert, evangelist, and storyteller for AI innovations across the HubSpot platform to internal and external audiences.

  • Executed the end-to-end GTM launch for HubSpot's AI Agents and Copilot at INBOUND24. Owned all launch moments, including the product naming strategy, product positioning, messaging, GTM planning, web presence, enablement, and post-launch activations.

  • Developed a cross-functional strategic plan for customers to adopt AI capabilities, resulting in a 24% increase of in-product AI usage

  • Partner closely with cross-functional stakeholders to drive AI product planning and launch moments, such as the 2025 Product Spotlight

  • Host webinars, AMAs, and community events on HubSpot AI to over 3,000+ customers and prospects, scoring an average 9.47/10 NPS

  • Deliver quarterly sales enablement training sessions on AI positioning, use cases, sales plays, and product demos for sales reps. June 2024’s session had 677 attendees, who reported a 16% increase in confidence across specified learning objectives.

  • Demo HubSpot to prospects and customers at key events and conferences, gaining valuable feedback for product development

  • Created and presented the ChatSpot Launch Keynote at INBOUND23 to an audience of 500+ in-person attendees and 10k+ on YouTube

  • Lead the PMM AI Tiger Team, composed of cross-functional PMMs, to drive alignment on embedding AI throughout product lines

Salesforce | July 2022 - March 2023

Product Marketing Manager, Service Cloud Messaging and Positioning

Drove global messaging and positioning for the Salesforce Service Cloud product portfolio. Developed messaging frameworks, solution narratives, and enablement materials for sales teams, marketing teams, and C-level executives to tell the story of Service Cloud around the world and across industries.

  • Defined the Dreamforce 2022 Service Cloud narrative and messaging strategy for website content, digital campaigns, and sales enablement, driving 17k attendees and $712M in pipeline growth

  • Created keynote presentations for premiere events with executive-level speakers, including the Salesforce Einstein GPT Launch Keynote on Generative AI

  • Presented Service Cloud thought leadership and product innovation to breakout audiences of 100+ external executives across industries, including the session Optimizing Service Interactions at Scale With AI at World Tour New York

  • Created the FY24 Service Cloud First Call Deck for sales and marketing teams that featured the Service Cloud customer-facing narrative, value proposition, cross-industry use cases, and buyer personas

  • Conducted and presented internal competitive research to ensure messaging relevancy and product differentiation

Cambium Learning Group, Learning A-Z | August 2021 - July 2022

Product Marketing Manager

Oversaw end-to-end marketing strategies, product launches, and go-to market plans for Cambium’s Learning A-Z product suite.

  • Developed strategic messaging and positioning for new products entering the market by defining user target audiences, points of differentiation within the competitive landscape, and the most compelling benefit

  • Created internal sales playbooks to drive revenue based on consumer insights that include talking points, key differentiators, industry knowledge, competitive intel, elevator pitches, and end user experience 

  • Generated and tracked metrics on externally facing marketing collateral used to drive prospects through the upper sales funnel

  • Represented the voice of the customer in partnerships with Product Management, Sales, Creative, and Digital Marketing teams

  • Presented enablement trainings, product trends/opportunities, and market research to executives and cross-functional teams

  • Established customer personas and the customer journey based on ongoing customer feedback via customer panels, UserTesting, surveys, and other research methodologies

Trinity Basin Preparatory Public Schools |  May 2017 – August 2021

Marketing Manager

  • Oversaw end-to-end strategic marketing efforts for a district of schools to enhance brand awareness and increase enrollment

  • Created strategic brand messaging and graphic content to push through all consumer-facing assets

  • Managed internal marketing team, external ad agency partnership, and contracted employees

  • Presented marketing updates, competitive analyses, and consumer trends to the CEO, executive staff, and cross-functional teams

  • Managed $350K annual marketing budget, allocating dollars to target prospects using digital marketing, print, website, and events, resulting in a 49% increase in annual new student applications in 2021

  • Managed organic media presence to enhance engagement, resulting in  >3 million annual impressions, 343% increase in organic Facebook page likes, and 301% increase in YouTube subscribers 

  • Initiated and implemented Virtual Job Fairs during the Covid-19 pandemic, resulting in an increase of 126 potential new hires

Sample Graphs from Marketing Budget Presentation

Messaging and Positioning Discovery

Marketing Budget Presentation

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The Richards Group | August 2016 – May 2017

Brand Strategist

  • Developed messaging and positioning for a wide variety of clients across various industries, including Ram, Home Depot, and Maserati

  • Generated brand insights from secondary research, stakeholder interviews, consumer survey data, focus groups, the

    competitive landscape, and digital analytics to uncover market trends and identify areas of opportunity for clients

  • Composed creative briefs for creative directors and provided feedback from the customer perspective in internal ad reviews

Consumer Journey Analysis for Client

Consumer Journey Analysis

Messaging Strategy Competitive Analysis for Client

Messaging Strategy Competitive Analysis

Teach for America | June 2013 – June 2016

Teach for America Teacher

  • Utilized progress monitoring metrics and assessment data to drive instructional goals and monitor growth, resulting in an increase of student standardized math test scores from 22% passing to 76% passing 

  • Led the Google Initiative Team that focused on implementing Google Classroom campus-wide

  • Led the Restorative Discipline Implementation Team and presented behavior implementation systems to the district

  • Hosted Shark Tank competition tied to financial literacy and received praise from the DISD Superintendent

  • Created new ways to brand curriculum to students using creative lessons and innovative teaching

  • Hosted Shark Tank competition tied to financial literacy standards and received praise from the DISD Superintendent

  • Motivated student success by creating promotional videos and holding pep rallies (below)

Motivational Campus Video: STAAR Only (to the tune of Nicki Minaj’s Only)

Motivational Campus Video

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Stone Digital Solutions | March 2019 - August 2021

Freelance Brand Strategy Consultant

  • Developed project scope to enhance and optimize all digital marketing assets for client, resulting in a 160% increase in overall website traffic

  • Implemented digital strategy and SEO enhancements for client that resulted in a 258% increase in impressions and 411% increase in clicks from Google search

Monthly Project Status Report
Monthly Project Status Report
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Clear Channel Communications, inc. | May - July 2012

Promotions Intern

  • Summer internship position in promotions department for group of Dallas-area radio stations, including KissFM, TheEdge, NOW, and Lonestar, owned by national media company

  • Assisted in planning and hosting numerous station promotional events at various types of venues, including The Palladium Ballroom, Sneaky Pete’s, and Toyota of Dallas

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OnMessage | May - August 2011

Advertising Intern

  • Assisted account executives and graphic designers in daily tasks, such as completing change orders and work orders inPhotoshop and putting together promotional packets for prospective clients

  • Conducted many situational analyses concerning client markets and competitors

  • Attended meetings with clients regarding upcoming events/copy edits, and acted as a liaison between account executives and the creative department 

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AmerisourceBergen Specialty Group | May - August 2010

Marketing/Finance Intern

  • Summer internship position in Finance, Marketing, and Business Solutions departments of nation’s largest specialty/biotechpharmaceutical distribution company

  • Selected to coordinate ASD Healthcare’s True Blue launch party that served as an internal marketing campaign

  • Elected group leader of the summer internship team that presented a social media implementation plan to company presidentand the senior management staff

  • Analyzed financial chargebacks to identify account discrepancies, reviewed expense reports for compliance purposes, and answered customer service calls